TIFF: Kubrick

The Ask

In 2014, TIFF brought the world-travelling Stanley Kubrick exhibition to town for their annual fall programming. They called upon Young Offenders to help raise the profile and build excitement around the exhibit - both in advance of its arrival, and in the form of an immersive, one-night-only party to celebrate its opening.

The Approach


Young Offenders built a custom team of set designers, interactive artists, costume designers, and actors to bring to life the most celebrated moments and characters of Kubrick’s many famous films.

To take advantage of the foot traffic throughout TIFF’s September festival and make them aware of the November exhibition, Young Offenders produced an interactive, talking HAL9000 (link to wiki?) photobooth which lived in front of the TIFF Bell Lightbox throughout the festival. We also executed a costumed, in-character street team of Kubrick’s most famed characters – The Grady Twins and Jack Torrence (the Shining), the Apes (2001), The Droogs (A Clockwork Orange) greeted, frightened, and delighted festival-goers and raised the profile of the upcoming exhibition.

On the eve of the public opening, Young Offenders brought to life each of Kubrick’s famed films within the rooms at the TIFF Bell Lightbox, which served as the perfect setting for their annual opening party, Boombox. Through art installations, set design, and music curation, each room was themed after a different Kubrick film through set design.

The Results


TIFF Festival Street:

 

  • HAL9000 photobooth and Kubrick characters amassed hundreds of thousands of earned media impressions for the exhibition through features on CTV, CP24 and other print and TV media outlets.
  • 3500 consumers had their photo taken by HAL9000 over the weekend with lineups all weekend long.

Boombox:

  • Kubrick was named as the “party of the year” by Best of Toronto magazine.
  • A photo of “The Grady Twins” characters with party attendee/Toronto Raptor Patrick Patterson was used as the Raptors official Hallowe’en image for the team’s social media
  • Various Kubrick-themed installations and characters that served as coveted photo opportunities for party goers.

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